Retailer Support: Retail Marketing Concepts

A Few Ideas To Share

At Fall Creek, we are more than a nursery supplying blueberry plants. We're also here to provide information and inspiration to help you maximize your blueberry program and profits.

Here are just a few ideas to enhance your blueberry selling program:

Offer Our New Book A Gardener's Guide To Blueberries.

Helping home gardener's to be successful with blueberries is critical. So is providing inspiration. For these reasons we just published Fall Creek's, "A Gardener's Guide To Blueberries".  It's a compact, charming booklet loaded with everything home gardeners need to know to have the most success with blueberries. Be sure to include this guide as part of your retail offerings to bring added profits and give your customers just the right information for gardening with blueberries.

 

 

Sell Full Seasons Of Fruit – Summer’s Bounty  90 Days Of Fruit!

Most home gardeners probably aren't aware that by purchasing a cross section of early, mid and late fruiting blueberry varieties they can extend their harvest and get a full season of berries. It’s simple to help them make that connection.  Just group varieties, with appropriate signage, by “Early Season Fruit,” “Mid Season Fruit” and “Late Season Fruit.” Our color tags are colored-coded by fruiting season and our variety charts provide this information as well.

Versatility of Blueberries – Every Season, Every Garden

Do your customers realize that blueberries are versatile and can be grown in the garden, landscape and even in patio pots?  So many people today garden right outside their backdoor on the patio.  Blueberries work perfectly in this setting and are beautiful in patio containers.  Most blueberries have wonderful ornamental qualities and are beautiful in the landscape. Create displays showing blueberries in handsome patio containers.  Mix them in with other ornamentals and perennials.  Create landscape displays and include blueberries. Simply giving shoppers ideas can help boost blueberry sales and make for some happy customers!

Mannequin Plants On Display– A Range Of Sizes

Giving home gardeners a sense of what’s to come can help move smaller plants and may also inspire purchases of larger plants as well.  Consider placing some large (3 gallon and 6 gallon sizes) blueberry plants as the center focal point on displays of smaller plants. This will show off the potential of younger plants and will also appeal to the instant-gratification shopper who can't wait to have that first season of fruit!

Seasonal Beauty Of Blueberries

From dainty spring flowers and abundant summer fruit crops to rich fall foliage and winter cane colors, blueberries are about so much more than fruit. Help your customers appreciate the year-round beauty of blueberries by creating a ‘Fall Color Extravaganza’ to showcase an incredible fall display with blueberries.

Upsell

Do all you can to ensure that Fall Creek blueberry plants are sold along with other gardening accessories. Near the blueberries, create a vignette showing an assortment of larger blueberry plants in beautiful ceramic containers along with bags of potting soil, the appropriate fertilizer, pruning shears and gardening gloves.  Make sure shoppers know which add-on items will help them create the most success with growing blueberries.

Post Fall Creek’s Variety & Ripening Season Charts

Many retailers we sell to tell us that they laminate our variety charts and ripening season charts and display them near the blueberries for quick reference. Customers appreciate being able to find detailed information, and it helps sales-people, too!

 

Themes

Here are some themes that can be seasonally rotated:

 

Every Season, Every Garden

Flowers / Fruit / Fall Color / Winter Canes

 

Beautiful Blues

 

90 Days Of Fruit!

3+ Months Of Fruit By Planting Early, Mid & Late Varieties

 

Grab & Go

Put collections together for quick decisions – Early, Mid & Late or Mixed Fruits with Blueberries & Caneberries

 

Beneficial Blues

Promote the health benefits of blueberries power-packed with antioxidants and vitamins.

 

Are you a retailer with a great idea for merchandising and selling blueberries that you’re willing to share?  We’d love to include your ideas here. .(JavaScript must be enabled to view this email address) and feel free to include photos!

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