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Growing in Mid & Central Asia: Uzebekistan, Kazakhstan...

The growing regions of Mid & Central Asia are mainly high chill. In these countries, new to blueberry growing, the climatological conditions are more extreme. With proper variety selection and infrastructure investment, opportunities for competitive high-quality summer fruit production. Both the natural environment combined with available local resources, presents a substantial opportunity in blueberries which has been proven in other regions of the world with similar conditions. As blueberries are a new crop, Fall Creek® is committed to providing support to the pioneers of this region. 

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Tremendous Opportunity

Europe's primary market has been United Kingdom consumption. This market continues to grow and is nearing 50% market penetration. Meanwhile, on the European continent, consumption (volume utilization) is growing in double digits in the north and in peripheral key markets. 

Europeans love blueberries and they want them year round. This market is more selective with high demand for quality.

Growers who are eager to enter or stay in the business must also be eager to expand, establish competitive fields, competitive yields and competitive post harvest systems. This ensures not only meeting the quality expectations of the market but a business model that can thrive when the market becomes more competitive and when there is the eventual maturing of pricing. It’s important to note that a field should not be planted for the market realities of today but rather for the realities of tomorrow.

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Sales & Grower Support in Mid & Central Asia

Fall Creek®’s Sales & Grower Support team dedicated to Mid & Central Asia stands ready to serve you:

Commercial Manager, EMEnA
Michel Kaczmarek
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Grower Support Lead
Mariusz Padewski
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