Fruit Attraction 2024
Our team had an amazing time at Fruit Attraction 2024 in Madrid, Spain. We connected with so many passionate professionals from across the fruit industry, sharing insights, exploring innovations, and celebrating the vibrant world of agriculture.
Our booth was buzzing with activity as we showcased our latest blueberry varieties and discussed the future of blueberry cultivation. It was fantastic to engage in meaningful conversations with growers, retailers, and industry experts, all committed to advancing the industry.
A big thank you to everyone who visited us at the event. Your enthusiasm and interest in our work made the experience truly memorable. We left Fruit Attraction inspired and energised, with new ideas and partnerships that will help us continue to innovate and grow.
New Key Account Manager
Alexis Simões recently joined Fall Creek® as our new Key Account Manager. With over 10 years of farming experience, including more than 7 years of full managerial responsibility, Alexis brings a wealth of knowledge to the team. He will be developing successful strategies for our key accounts and driving growth across the board.
Interim Commercial Managers
As Michael Kaczmarek, our current Commercial Manager for EMEA, prepares to leave Fall Creek® at the end of the year, Teun Leenders (Northern Europe) and Andrea Pergher (Southern, Eastern Europe, Balkans & Black Sea) will serve as Interim Co-Commercial Managers until we appoint a new manager. This will ensure a smooth transition during the recruitment process.
Teun will oversee Customer Service, Southern Africa, Marketing, and other Commercial Manager responsibilities, while Andrea will focus on Grower Support, commercial activities, and sales across the rest of Europe, the Middle East and North Africa.
The search for a permanent Commercial Manager EMEA will begin shortly, and we welcome any recommendations for suitable candidates.
We wish Teun and Andrea all the best in their new roles over the coming months.
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